The Mattr Blog

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How To Do Influencer Marketing When Your Product’s Not Sexy

Close your eyes and picture an influencer. What comes to mind? Maybe they are at a luxury hotel, maybe they are sporting the latest FashionNova, or their favorite high end alcohol products. Influencer marketing helps make a lot of products seem more glamorous than...

6 Super Fun Dad Influencers

Dad influencers are all the rage now. And it’s no wonder: hard data show more men making buying decisions that women used to make. And for household and baby, these are millennial men--men who, as with millennial women, ignore social or digital ads like you’d ghost...

Your Influencer Marketing Summer Bucket List

Summer can be a slow season for many marketers. But slower seasons also allow for you to try new things and experiment with your marketing plans. By now you have probably dipped your toes into influencer marketing and noticed all that it is capable of helping you...

Can I Run an Influencer Campaign for a Drug with a Boxed Warning?

I had a thirty minute phone call with a director at the FDA in April, 2019 about influencer campaigns for drugs with boxed warnings. She was so helpful! Read on for the insight she provided: By now we know that pharmaceutical companies have pressed forward beyond...

8 of the Best Influencers for Spring Fashion

Spring Fashion - Part 4 in our Influencers for Spring Time Series There are so many fashion opportunities in the springtime. Holidays, like Easter or Mother’s Day, can mean buying a new outfit for the occasion. The changing weather and more sunny days mean style...

7 Non-Drowsy Allergy Influencers to Wake Up Your Spring Campaigns

Part 3 in our Spring Series The Market Size is Nothing to...Sneeze At The pharmaceuticals market is approaching $1 trillion; that’s with a “T”. And by 2021, it’s projected to grow another $200 billion. Allergy medications, both prescription and over-the-counter,...

Best Influencers for Spring Cleaning

Spring Cleaning - Part 2 in our Influencers for Springtime Series Winter can be brutal and spring brings a time when we can finally get our lives back in order. A lot of people are looking to change up their diet or fitness routines, but one of the major ways to...

Best Influencers for Spring Travel

Spring Travel - Part 1 in our Influencers for Spring Time Series Although the weather may not reflect it, spring is here and depending on where you live, you probably couldn’t be happier about it. The snow has melted away and it’s time for marketers everywhere to...

Can You Run an Influencer Campaign Without an Agency?

Of course you can--but should you? First of all, this article is written for the company dipping its toes in influencer for the first time, startups without a huge budget, or just the curious brand manager wondering if they should start bringing influencer marketing...

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