The Mattr Blog

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Influencers Existed Before Instagram and They Will Exist After

There is constant talk around the state of influencers in relation to what is happening on Instagram. With algorithm changes and the idea of likes disappearing, many marketers are worried about what this means for their influencer campaigns and many influencers are...

Influencers are the Marketer’s Prescription for Pharmacy Brands

Influencer marketing is quickly consuming digital marketing - now comprising between 10-30% of consumer product marketing budgets. Even though they’re a little late, it just makes sense that pharmaceutical companies are entering the marketing channel. The data is...

7 Tips to Bump Engagement on Your Next Influencer Campaign

Many marketers believe that in order to increase engagement you need to increase the budget. But that isn’t necessarily true when it comes to influencer marketing. Truth is, there are many things you can do to fully optimize your influencer campaign and to increase...

Catching Influencers at the Right Time

There are important lessons to be learned from brands whose success depends on catching their audience at a particular time in their lives. This could be campaigns gearing towards pregnant women, companies looking for first time home buyers, financial aid for college...

How To Keep Up With Instagram Updates

It's both a benefit and a downfall of working in social media: things are always changing and evolving. It can be exciting, but overwhelming. Between new platforms and changes to existing platforms, it can be hard to keep up with all of the updates happening across...

To Brand or Unbrand Influencer Campaigns for Pharma?

What is an unbranded campaign? Do you have horrible allergies? Recurring sinus infections? Irritable bowel syndrome? Sure, you’ll head to your doctor but you’ll also google around and look for information - it’s natural - so you’re better informed when you talk to...

How To Do Influencer Marketing When Your Product’s Not Sexy

Close your eyes and picture an influencer. What comes to mind? Maybe they are at a luxury hotel, maybe they are sporting the latest FashionNova, or their favorite high end alcohol products. Influencer marketing helps make a lot of products seem more glamorous than...

6 Super Fun Dad Influencers

Dad influencers are all the rage now. And it’s no wonder: hard data show more men making buying decisions that women used to make. And for household and baby, these are millennial men--men who, as with millennial women, ignore social or digital ads like you’d ghost...

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