The Mattr Blog

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The End of the Great Impression

When Impressions Were King Rumpled CFOs from time immemorial (or at least 1960) have raked their fingers through thinning hair trying to understand the value of “awareness campaigns”. CMOs, chin forward, lay out a dizzying buffet of data designed to fill you up fast,...

How to Troubleshoot on Your Influencer Campaign

Working with humans means you get authenticity, but also complications you don't encounter with programmatic ad platforms. These imperfections are what make influencer marketing feel genuine, but sometimes they can get you in serious trouble. So how do you keep the...

No Summer Vacations with Influencer Marketing

Every brand has their peak season. Whether you are a grilling company that focuses on advertising in the summer or a candy company that pops up all over social in October, every marketer knows what time of the year it is best to be in eyes of the consumer. But when it...

Highly Regulated? Here’s the Non-Shady Way to Make Influencers Work

As Influencer Marketing continues to carve bigger slices into the budgets of consumer brands to take advantage of a hot new channel, other industries are gazing out the window, longing to play. Prescription drugs, banking, and insurance realize they need to leverage...

The Pros and Cons of Micro, Macro, and Mid-level Influencers

Deciding on the perfect influencer has proven to be one of the most difficult parts of creating a successful influencer marketing campaign. Location, audience psychographics, age, gender -- these are just a few of the qualities you have to take into account when...

When and How to Use Hyperlocal Influencers

By now you’ve most likely heard of micro influencers. Most brands and agencies are beginning to recognize that they are a small but mighty force needed in the industry. Micro influencers usually have niche audience based on a shared common interest in topics like...

Why You Shouldn’t Be Ignoring the Dogs of Instagram

Some of the most followed and cherished Instagram accounts out there belong to animals. Grumpy looking cats, rescued foxes, hedgehogs wearing clothes; but none more so than the dogs of Instagram. There are tens of thousands of profiles belonging to these furry...

Cleaning Up With Dad Influencers

Close your eyes and picture a cleaning commercial; Windex, Dirt Devil, Bounty, etc, it doesn’t matter. Now picture a cooking commercial. Who comes to mind advertising the product? It’s a woman, isn’t it? A middle aged, stay-at-home mother in an earth tone cardigan and...

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