The Mattr Blog

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Why You Should Use IGTV In Your Next Campaign

We’re pretty excited by IGTV here at Mattr. Last week we asked the question: would the introduction of IGTV compel YouTube to up its game--to be more competitive in the quest to retain creators and maybe attract them from Instagram? We’ll find out soon enough, I...

Will the Threat of IGTV Cause YouTube to Step Up Its Game?

It seemed to appear out of the out of nowhere, surprising creators, users, and even brands. One day you logged onto Instagram and noticed a new little TV icon at the top of your screen...and all of the sudden we had IGTV. Out of the blue, this new feature has...

How to Get an A+ on Your Back-to-School Influencer Campaign

Kids see them and recoil in horror; parents see them and rejoice. They are back-to-school advertisements, and at this time of year, they are impossible to escape. Billboards, magazines, television commercials -- anywhere you look, back-to-school brands are eager to...

Do Influencers and Politics Mix?

It’s fragmenting, ugly, contentious. Kant thought rational, universal morality prevailed among all humans. But politics has hardly ever been rational, right? As a tier one service provider for influencer marketing we’re often asked to lead an influencer campaign for a...

The End of the Great Impression

When Impressions Were King Rumpled CFOs from time immemorial (or at least 1960) have raked their fingers through thinning hair trying to understand the value of “awareness campaigns”. CMOs, chin forward, lay out a dizzying buffet of data designed to fill you up fast,...

How to Troubleshoot on Your Influencer Campaign

Working with humans means you get authenticity, but also complications you don't encounter with programmatic ad platforms. These imperfections are what make influencer marketing feel genuine, but sometimes they can get you in serious trouble. So how do you keep the...

No Summer Vacations with Influencer Marketing

Every brand has their peak season. Whether you are a grilling company that focuses on advertising in the summer or a candy company that pops up all over social in October, every marketer knows what time of the year it is best to be in eyes of the consumer. But when it...

Highly Regulated? Here’s the Non-Shady Way to Make Influencers Work

As Influencer Marketing continues to carve bigger slices into the budgets of consumer brands to take advantage of a hot new channel, other industries are gazing out the window, longing to play. Prescription drugs, banking, and insurance realize they need to leverage...

The Pros and Cons of Micro, Macro, and Mid-level Influencers

Deciding on the perfect influencer has proven to be one of the most difficult parts of creating a successful influencer marketing campaign. Location, audience psychographics, age, gender -- these are just a few of the qualities you have to take into account when...

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