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From The Blog
Many marketers believe that in order to increase engagement you need to increase the budget. But that isn’t necessarily true when it comes to influencer marketing. Truth is, there are many things you can do to fully optimize your influencer campaign and to increase...
There are important lessons to be learned from brands whose success depends on catching their audience at a particular time in their lives. This could be campaigns gearing towards pregnant women, companies looking for first time home buyers, financial aid for college...
Prescription drug revenue has stalled Retail prescription drug spending has plateaued, and drug companies are planning their strategies to recover the lost revenues. On a per capita basis, Americans spent over $1,000 per year on prescription drugs in 2017. This...