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From The Blog
There is constant talk around the state of influencers in relation to what is happening on Instagram. With algorithm changes and the idea of likes disappearing, many marketers are worried about what this means for their influencer campaigns and many influencers are...
Influencer marketing is quickly consuming digital marketing - now comprising between 10-30% of consumer product marketing budgets. Even though they’re a little late, it just makes sense that pharmaceutical companies are entering the marketing channel. The data is...
Many marketers believe that in order to increase engagement you need to increase the budget. But that isn’t necessarily true when it comes to influencer marketing. Truth is, there are many things you can do to fully optimize your influencer campaign and to increase...