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From The Blog
Dad influencers are all the rage now. And it’s no wonder: hard data show more men making buying decisions that women used to make. And for household and baby, these are millennial men--men who, as with millennial women, ignore social or digital ads like you’d ghost...
Summer can be a slow season for many marketers. But slower seasons also allow for you to try new things and experiment with your marketing plans. By now you have probably dipped your toes into influencer marketing and noticed all that it is capable of helping you...
I had a thirty minute phone call with a director at the FDA in April, 2019 about influencer campaigns for drugs with boxed warnings. She was so helpful! Read on for the insight she provided: By now we know that pharmaceutical companies have pressed forward beyond...