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From The Blog
There are important lessons to be learned from brands whose success depends on catching their audience at a particular time in their lives. This could be campaigns gearing towards pregnant women, companies looking for first time home buyers, financial aid for college...
Prescription drug revenue has stalled Retail prescription drug spending has plateaued, and drug companies are planning their strategies to recover the lost revenues. On a per capita basis, Americans spent over $1,000 per year on prescription drugs in 2017. This...
It's both a benefit and a downfall of working in social media: things are always changing and evolving. It can be exciting, but overwhelming. Between new platforms and changes to existing platforms, it can be hard to keep up with all of the updates happening across...