How to Tell Your Brand’s Story using Coke’s Secret Formula

Like a lot of things, the formula is easier than the execution.

Coke’s latest idea: a Pop Up Park! Cover up that Grey/Gris/Grigio urban concrete, roll out some real grass and…make people feel good.


Cynics will call it insipid and obvious and contrived but Coke is telling a very simple story using the time-proven formula:

1. In the beginning, life was bad

2. Then we came

3. And it was good

It seems too simple, doesn’t it? This classic shows Coke has always told the same story, with a different cast.

You can tell your Brand’s story just as effectively as Coke does – just keep it simple.