The Marketer’s SxSWi Day Schedule Sampler

The Marketer’s SxSWi Day Schedule Sampler


South by Southwest is practically here and the streets of downtown Austin will be crawling with techies, marketers and more beginning this Thursday!

Over the past two weeks we’ve published a couple of posts to help prepare you for SxSWi:

Hopefully you were able to use some of that info to begin preparing and settling on your schedule while in Austin.  Perhaps the most difficult part of scheduling a SxSW trip is deciding on your day schedule, though. There are so many panels, sessions and speakers – how do you choose where to spend your time?

We’re here to help you with that decision.

While we’ve been sorting through online marketing influencers who are attending the conference, we’ve also come across several interesting marketing panels and sessions. We assessed each of them closely and kept track of the ones we felt would be the most valuable for marketers like you to attend.

They may not all be relevant to all marketers, and some overlap so still force you to make a tough choice – but we encourage you to give all of these sessions a consideration!

Monday, March 16

Quantified Selfie: Our Digital Well Being Meet Up

12:30 PM – 1:30 PM

There are a ton of wearable technologies and apps available to track your personal well being. Everything ranging from nutrition to exercise to sleeping habits to even your mood can now be monitored and shared. Which of those technologies and apps really work though? This session, hosted by PwC’s Kat Mandelstein, will discover which digital technologies really work for improving our well being.

When Millennials Take Over

5:00 PM – 5:20 PM

Jamie Notter and Maddie Grant will be releasing their new book, When Millennials Take Over, at SxSW, and their panel will share case studies and research from it. With millennials now entering leadership roles at many companies, business will begin changing to better fit the vision of that cohort. Jamie and Maddie will give you concrete, actionable advice about how to prepare for the coming change and how to set your company apart as a leader rather than a follower.

When the Glimpse Is Worth More Than the Glare

5:00 PM – 6:00 PM

Did you know the average person’s attention span decreased from 12 seconds in 2000 to 8 seconds in 2013? Popular social media platforms like Vine, Snapchat and Instagram allow users to share video content as short as 6 seconds in length, a prime opportunity to capture our dwindling attention span. But many marketers still grapple with using these platforms, seeing constraints where others see opportunity. Join Frank Danna, Annie Park, Darren Lachtman and Michael Platco as they share trends, styles, influencers and more that can help marketers utilize the increasingly popular short-form video platforms.

Tuesday, March 17

The Hitchhiker’s Guide to Game Advertising

11:00 AM – 12:00 PM

To fully understand the advertising opportunities that games afford brands and marketers, they must understand the changing dynamics of gamers and gameplay. Join the panel of MRY’s David Berkowitz, Twitchtv’s Kym Nelson, Nielsen’s Michael Flamberg and Ari Brandt of MediaBrix as they discuss the evolving gamer landscape and the future evolution of gaming advertising.

Redefining Realness for Brands on Twitter

12:30 PM – 1:30 PM

After recent Twitter gaffes by brands like DiGiorno, US Airways, the American Red Cross and Chrysler, fear of messing up or worrying too much about what followers think has led some brands to lose creativity. Join Bianca Buckridee of Sprinklr, Christina Warren of Mashable, John Colucci of Engadget and Maria Bonaccorse of Procter & Gamble as they discuss how brands can stay smart and creative, and if they do make a mistake, how to bounce back with class.

Ten Sources to Inspire the SxSWi Marketer

Ten Sources to Inspire the SxSWi Marketer

Mattr recommends content from  SxSW influencers.Reality check. South By Southwest is two short weeks away! While many of you are probably busy arranging travel and choosing the sessions you’ll attend, we at Mattr are busy finding those marketers, advertisers and social stars who are destined to be big influencers at SXSWi (after all, we are an influencer identification platform). They may not all have massive followings like your typical celebrity influencers, but in reality, they’ve already proven their influential status within their industries, online and beyond.

We’ll be releasing our list of influencers closer to the conference, but as we’ve been identifying them, we’ve also discovered a wealth of marketing and industry knowledge – personal blogs, published books, as well as some LinkedIn Pulse collections and online articles. We thought we’d pay it forward and pass those along to all of you. Treat it as your pre-SXSW reading list to start getting in the mood for what’s to come in a couple of weeks.

At Mattr, we like to say “Personalities Tell Powerful Stories” and #EveryoneMattrs. In other words, an influencer is more than simply influential; they’re a person with unique interests, values and thoughts. By the same token, what they write is more than a collection of words; it’s more than thoughts on marketing. What they write is a reflection of them- their personality, interests and values. That being said, we’ve sorted these reading sources by themes to give you a better idea of the type of content they provide, and the type of person behind the words.

We hope you enjoy!

Charities On the Web & Social

Waddingham’s Words – blog by Jonathan Waddingham

Digital Marketing Insights & Trends

Marketers Studio – blog by David Berkowitz

Building a Successful Enterprise…With Heart

Vistas – by Geri Stengel

A Marketing Alchemist Leads You to the “Next Big Thing”

BeyondThe.Biz – by Wayne Kurtzman

The Brain Meets Marketing

Brainfluence – book by Roger Dooley

neuromarketing – blog by Roger Dooley

Strategies That Make Us Click & Tick

Webs of Influence – book by Nathalie Nahai

Surviving the Social Revolution

When Millennials Take Over – book by Jamie Notter and Maddie Grant (launching at SxSW Book Fair)

The Mixing of Marketing and IT

SocialFish Newsletter: Can Marketing and IT Collaborate – article by Maddie Grant

The Marketing Tech Muse -LinkedIn Pulse collection by David Sanchez