Podcast: Influencer News From the Front Lines with Elizabeth Ollis

Podcast: Influencer News From the Front Lines with Elizabeth Ollis

Mattr's "And it is Amazing" Podcast: Influencer News From the Front Lines with Elizabeth Ollis

Host: Kyle Leach, Mattr
Guest: Elizabeth Ollis, VP Business Development at Mattr

News From the Front Lines

Elizabeth Ollis, VP Business Development at Mattr- Influencer News from the Front LineIn Episode 4 of our ‘And It Is Amazing’ podcast, Elizabeth Ollis discusses what she hears from travel brands regarding their relationships with influencers. She taps into what brands are looking for when choosing influencers, and identifies which metrics are most important to the brand when choosing to partner with influencers. She shares how the things that are going to make an influencer successful with an audience are the same things that are going to make them successful with a brand.

“No matter what your influencer focus might be, make sure you’re being authentic with the brand.”

 

In this episode, Elizabeth shares:

  • What brands are looking for from travel influencers and who they consider for partnerships
  • Why it is important for an influencer’s style to align with a brand’s values and campaign objectives
  • The key metrics, like engagement and follower count, that brands focus on when choosing influencers as marketing partners
  • How important passion, style and voice is when it comes to choosing influencers for a campaign

Running time 6:36

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Podcast: Show Me the Data with Matt Mullican

Podcast: Show Me the Data with Matt Mullican

Mattr Podcast: Show Me the Data with Matt Mullican

Host: Kyle Leach, Mattr
Guest: Matt Mullican, Data Scientist at Mattr

Show Me the Data Behind the Influencers

In Episode 3 of our ‘And It Is Amazing’ podcast, Matt Mullican discusses the data behind the best online influencers. He shares compelling info and quantifiable metrics pulled from the top-engaged travel influencers in the Mattr app. He points out that the data team at Mattr processes and analyzes over 15 million social posts a day to accurately measure these unique metrics, including engagement metrics.

 

“The top engaged posts rarely repurpose content taken from other channels or other influencers.”

 

In this episode, Matt shares:

  • The quantifiable metrics Mattr analyzes and discovers about an influencer, including when they’re most active and their top interests
  • What commonalities Mattr sees in the top-engaged posts of the top travel influencers
  • Engagement anlyses and observations for macro, mid and micro influencers
  • Why as an influencer, you would want to actively engage with followers, simply provide content to them, or both– in order to increase your engagement

Running time 5:13

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Podcast: Up Your Game, Increase Your Influence with Type A Trips

Podcast: Up Your Game, Increase Your Influence with Type A Trips

And it is amazing. The podcast where we help you become more successful in the world of influencer marketing.

Host: Kyle Leach, Mattr
Guest: Aimee Slade, luxury travel blogger/ influencer for Type A Trips

Up Your Game to Increase Your Influence

'And It Is Amazing' podcast, Aimee Slade knows from personal experience what it takes to build influenceIn Episode 1 of our ‘And It Is Amazing’ podcast, Aimee Slade knows from personal experience what it takes to build influence. Her discussion provides several relevant tips for anyone who wants to follow their passions and become a full-time social influencer, including the importance of communicating to your audience in an authentic way to increase engagement with your posts.

“If you’re just trying to get free things out of being an influencer, you’re in it for the wrong reason, and it’s going to be exhausting.”

 

In this episode, Aimee shares:

  • How she got started as an influencer 3 years ago
  • What tools or platforms she uses as an influencer
  • Which goals she has placed on herself in regards to her social posts
  • The science behind how she decides what to share with her audience
  • What she sees in common with her most engaged posts and how she encourages that engagement percentage to continually grow

Running time 12:15

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