New at Mattr: Audience Analysis & Group Communication

New at Mattr: Audience Analysis & Group Communication

Once or twice a month, our busy, brainy developers release a batch of really important platform updates that have recently been suggested by users. Here’s the latest:

Audience Analysis

Discovering influencers for your brand is fine but you really want to know about the audience they have influence over, right? After all, they’re your real consumers. So we created an audience analysis for both the individual influencer and a group of influencers in a report. Take a look:

Watch the Video

Instant Reports

For any analysis that lists influencers (like ‘Audience’ or ‘Who Influences Them’) you’re now just two clicks away from a new, fully-functional report. Want to know when your influencer’s audience is online? Or how socially traditional they are? Create the report and find out!

Collaboration

Influencer marketing is a team sport. So we have a group communications page where you can keep track of who has communicated with whom. You can even go to an individual influencer’s communications page, see who’s been communicating with them from your company, and add notes in a timeline. See how to do it here:

Watch the Video

We continue to thank you for your interest in Mattr and keep those feature requests coming!

New at Mattr: Track Brand Metrics and Audience Persona Over Time

New at Mattr: Track Brand Metrics and Audience Persona Over Time

Is Your Brand Really Getting Greener?

Monitoring the effects of a campaign on your brand has never been very easy, particularly if it’s a specialized campaign, like trying to increase your brand’s reputation for environmental friendliness.

To address this need, we’ve added two exciting features to the Overview section of an influencer report. The ‘Time Machine’ allows you to go back to the baseline of when a report was created or any range of days in-between.

Monitoring the effects of a campaign on your brand has never been very easy, particularly if it's a specialized campaign, like trying to increase your brand's reputation for environmental friendliness.

Now you can see the percent of environmentally-friendly people responding to your messaging as a simple ‘Before/After’ metric, or monitor the changes in real-time as you launch new content. Use Time Machine to track the report metrics most important to your campaign, everything from influencer interests to audience personas.

Further, we all want to see social metrics tied to our campaigns. Are specific brand handles gaining or losing followers? Are our engagement numbers increasing or decreasing? Each of these metrics is now available to you in near real-time, as well as time ranges from creation to current.

Want to see for yourself? Check it out now; it’s live on your reports! Select any of your current reports, including your Favorites, and go to the Overview screen. See the video links below for a more in depth description on how the new features work.

Time Machine
Brand Tracker

We hope you find great value in these two features and continue to send excellent feature requests and feedback our way!