Influential Marketers to Follow at SxSWi

Influential Marketers to Follow at SxSWi

Whether you’re attending a conference in person or following along digitally at home, it can be difficult to keep tabs on what’s happening. There’s so much going on that it can be overwhelming to keep up with all of it.

Social media, especially Twitter, has made it a bit easier. A Twitter stream can now keep you in the loop and bring you information from real attendees, there’s no longer a reliance on only journalists.

Still, even that can sometimes be daunting. So many conference attendees tweet their every move with the #conferencehashtag that Twitter can become diluted. How do you know who’s relevant? Or credible? Or even simply interesting?

If you’ve seen our posts over the past couple weeks, you know that we’ve been working to solve this problem for South by Southwest Interactive, and we have to say, it’s been a really fun project.

We analyzed tons of marketing influencers and finally have our list. The people below are the influential SxSW attendees that we will be following throughout the show. Keep in mind, we don’t define influence as those people with the most followers. That’s part of it, but we go deeper than that, looking for the real people who are truly influential, not simply celebrities with large followings. We chose these people based on their industry expertise and knowledge (in marketing, advertising, PR and social media), quality of content (tweets, blogs, books, etc.) and social following and interaction.

So without further ado, here’s our list of who we’ll be following during SxSWi. Feel free to use our list and join us in following these influencers. We’re looking forward to great thoughts, comments and observations.

Mattr's list of SxSW marketing influencers_1

Mattr's list of SxSW marketing influencers_2

Follow these folks on Twitter at these links:  Meg Bear, Oracle – Bianca Buckridee, Sprinklr – Melissa Carrier, Swarovski – Jules Che, Lotus Leaf Communications & FASHIONOTES – Frank Danna, Softway Solutions – Roger Dooley, Dooley Direct, LLC – Angel Gonzalez, Ideagoras – Tammy Gordon, AARP – Maddie Grant, Culture That Works – Sairah Hearn, LuluLemon Athletica – Martin Jones, Cox Communications – Wayne Kurtzman, Pitney Bowes – Kat Mandelstein, PwC Digital – Nathalie Nahai, The Web Psychologist, Ltd. – Jamie Notter, Culture That Works – Katie Perry, Crowdtap – Patrick Pho, Volkswagon of America – Ef Rodriquez, HTC – David Sanchez, APCO Worldwide – Geri Stengel, Ventureneer – Jonathan Waddingham, JustGiving – Brian Wallace, NowSourcing, Inc.

 

Four SxSW Events Made for Marketers

Four SxSW Events Made for Marketers

One week countdown to SxSW. Are you ready? Here at Mattr we’re still plugging away, searching for the best and brightest influencer content and thoughts to share with you to help make your South By experience as good as it can be!

Last week we blogged about some of our findings, not yet in the form of who the influencers are – that’s coming closer to the show – but rather, some sources of inspirational marketing content written by a few of the influencers we’ve identified, in the hopes of getting you in the mood for what’s to come.

Now we have more interesting tidbits to share with you as you prepare to descend upon Austin next week – more specifically, some must-attend events – and all hosted or recommended by some of our marketing influencers.

There are a ton of events to choose from during SXSW, not to mention loads of fun stuff to do around Austin. It’s a lot to consider, especially as you think about packing them all into the five short days that encompass SxSWi. We encourage you to do your research and find your own personal fit when it comes to choosing events – but might we suggest adding a note to your schedule to consider the four below?

Crowdtap People Powered Party 2015

CrowdTap People-Powered Party

– Hosted by CrowdTap, with official media partner, AdWeek, this event happens on March 15 at V Nightclub. What makes this event so awesome and exciting for marketers looking for some inspiration at SxSW, is the fact it’s the first ever people-powered party. Attendees will power the lighting, music, decor and more! How cool is that?! There will also be a concert with ‘MTV Artists to Watch’ MisterWives, The White Panda and DJ Hesta Prynn and Chargaux. Convinced you need to take part? Get your free tickets here.

Ignite SXSW

– Presented by Ignite and SXSW, Ignite SxSW is a series of 5-minute presentations about geeky subjects delivered in a format of 20 slides (15 seconds per slide, auto advancing). Sit back and watch as presenters either kick ass or fall behind — but all of them will inform the audience on all sorts of cool topics! Big plus — this event is open to non-badge holders. Get your free ticket for the March 14th event here. It’s sure to be fast, furious and full of fun, quirky knowledge.

SXSW Accelerator Startup Competition

– Presented by Oracle, the seventh year of this competition will happen on March 14 and 15. Come cheer on eager startups from near and far as they present their innovations and ideas to a panel of judges to discover what the next big thing in online technology is for 2015. Who knows, it could be a marketer’s dream tech and you’ll be one of the first to hear about it! This competition is always a good time – and it supports the startup community. That’s a win-win in our book.

SXSW Interactive Innovation Awards

– Previously called the Interactive Awards, the renamed SXSW Interactive Innovation Awards presented by PwC will honor the latest and best advancements in digital technology, from platforms, to software, to apps and devices. Just think, where would we marketers be without amazing advancements in these areas?! The ceremony will take place on March 17, so come out and support those companies and folks who will be honored!

That’s it– four events to squeeze into your presumably already packed SxSW schedule. The Mattr team will surely be attending these events too, so if you see some Mattr badges in the crowd, be sure to stop us and say hello!

Ten Sources to Inspire the SxSWi Marketer

Ten Sources to Inspire the SxSWi Marketer

Mattr recommends content from  SxSW influencers.Reality check. South By Southwest is two short weeks away! While many of you are probably busy arranging travel and choosing the sessions you’ll attend, we at Mattr are busy finding those marketers, advertisers and social stars who are destined to be big influencers at SXSWi (after all, we are an influencer identification platform). They may not all have massive followings like your typical celebrity influencers, but in reality, they’ve already proven their influential status within their industries, online and beyond.

We’ll be releasing our list of influencers closer to the conference, but as we’ve been identifying them, we’ve also discovered a wealth of marketing and industry knowledge – personal blogs, published books, as well as some LinkedIn Pulse collections and online articles. We thought we’d pay it forward and pass those along to all of you. Treat it as your pre-SXSW reading list to start getting in the mood for what’s to come in a couple of weeks.

At Mattr, we like to say “Personalities Tell Powerful Stories” and #EveryoneMattrs. In other words, an influencer is more than simply influential; they’re a person with unique interests, values and thoughts. By the same token, what they write is more than a collection of words; it’s more than thoughts on marketing. What they write is a reflection of them- their personality, interests and values. That being said, we’ve sorted these reading sources by themes to give you a better idea of the type of content they provide, and the type of person behind the words.

We hope you enjoy!

Charities On the Web & Social

Waddingham’s Words – blog by Jonathan Waddingham

Digital Marketing Insights & Trends

Marketers Studio – blog by David Berkowitz

Building a Successful Enterprise…With Heart

Vistas – by Geri Stengel

A Marketing Alchemist Leads You to the “Next Big Thing”

BeyondThe.Biz – by Wayne Kurtzman

The Brain Meets Marketing

Brainfluence – book by Roger Dooley

neuromarketing – blog by Roger Dooley

Strategies That Make Us Click & Tick

Webs of Influence – book by Nathalie Nahai

Surviving the Social Revolution

When Millennials Take Over – book by Jamie Notter and Maddie Grant (launching at SxSW Book Fair)

The Mixing of Marketing and IT

SocialFish Newsletter: Can Marketing and IT Collaborate – article by Maddie Grant

The Marketing Tech Muse

https://medium.com/@davidsancar/ -LinkedIn Pulse collection by David Sanchez

 

 

@Scobleizer Moves to #1 #SXSW Influencer Over @BrianSolis

@Scobleizer Moves to #1 #SXSW Influencer Over @BrianSolis

Mattr.co Most Relevant Figures

 

Love him or hate him, you have to respect the man’s persistence and energy. His endless enthusiasm for all things new and interesting.

Personally, I love him since he took the time to interview me a couple of years ago – open, child-like verve for anything new. Overnight, he went from just the fourth-most popular to most relevant / unique / over-represented. Well done, Scobleizer.

FAQs

 

Can I Have Access to This Real Time?

I can add you to my team for free – you just need a Twitter account to log in. Email (jack{at}mattr.co) or tweet me your email address and I’ll get you in asap. **Note** it also means these results can change hourly.

 

What Exactly Does “Unique” Mean?

Do you see that Barack Obama is ranked #1? That means that, of all the people who tweeted using the #SXSW hashtag, more of them follow Barack Obama than any other public figure.

Now look at Scoble; see the “Kapow” exclamation mark? That means that he is “over-represented” by this engagement group. This means an unusually high proportion of #SXSW tweeters follow him. He has increased relevancy among this cohort / segment / persona.

Why should you care? Although these in-demand dudes probably don’t do product endorsements, celebrities do – so If you want to reach SXSWesters, you may have much better engagement from endorsement deals with these unique people.

 

How’d You Do This?

You can Go to the App Here if you want to try it out yourself.

This is a “Campaign Report” running real time. It’s a sample group of up to 10,000 people who’ve used #SXSW in a tweet. There’s a lot more info than this.

Email me at jack{at}mattr.co if you want to get on the team – you only need your Twitter account to get in.

 

Full Persona Summary

Mattr.co

 


6 People in Vogue at SXSW You May Not Follow

6 People in Vogue at SXSW You May Not Follow

Mattr.co Top Social People for SXSW

 

FAQs

 

Can I Have Access to This Real Time?

I can add you to my team for free – you just need a Twitter account to log in. Email (jack{at}mattr.co) or tweet me your email address and I’ll get you in asap. **Note** it also means these results can change hourly.

 

What Exactly Does “Unique” Mean?

Do you see that Barack Obama is ranked #1? That means that, of all the people who tweeted using the #SXSW hashtag, more of them follow Barack Obama than any other public figure.

Now look at Brian Solis; see the “Kapow” exclamation mark? That means that he is “over-represented” by this engagement group. This means an unusually high proportion of #SXSW tweeters follow @BrianSolis.

Why should you care? Although these in-demand dudes probably don’t do product endorsements, celebrities do – so If you want to reach SXSWesters, you may have much better engagement from endorsement deals with these unique people.

 

How’d You Do This?

This is a “Campaign Report” running real time. It’s a sample group of up to 10,000 people who’ve used #SXSW in a tweet. There’s a lot more info than this.

Email me at jack{at}mattr.co if you want to get on the team – you only need your Twitter account to get in.