SXSW media



Can I Have Access to This Real Time?

I can add you to my team for free – you just need a Twitter account to log in. Email (jack{at} or tweet me your email address and I’ll get you in asap.


What Exactly Does “Unique” Mean?

Do you see that Mashable is ranked #1? That means that, of all the people who tweeted using the #SXSW hashtag, more of them follow Mashable than any other media site.

Now look at Do512; see the “Kapow” exclamation mark? That means that Do512 is “over-represented” by this engagement group. This means an unusually high proportion of #SXSW tweeters follow @Do512 (and the same for Austin Chronicle and Austin 360).

Why should you care? If you want to reach SXSWesters, you may have much better engagement from media you place on these 3 sites than Mashable, which is full of people who aren’t thinking about SXSW now.


How’d You Do This?

This is a “Campaign Report” running real time. It’s a sample group of up to 10,000 people who’ve used #SXSW in a tweet. There’s a lot more info than this.

Email me at jack{at} if you want to get on the team – you only need your Twitter account to get in.


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