A Persona of FB users on Twitter
This article in The Week outlines how the research was done. Basically 15.4 million Facebook messages from 75,000 people were analyzed. Take a look at the image above to see what a productionalized version of personality, demographics, and Interests looks like.
We use the term, “Personas”.
Young : Old
- How nice are you? “Stupid freakin damn”: “Family and Friends”
2. How self-centered are you? “I” : “We”
3. Who you shower affection on: “Baby” : “Cat and Dog”
4. Question words: “When and Why” : “Who and “How”
5. When you’re sad: “Sucks” : “Bummer”
6. How you say, “pictures”: “Pics” : “Pix”
About Mattr
Segment your audience in hours — not weeks or months — all without asking questions. Craft campaigns and products that appeal to their personalities and unique interests.