The Intrinsic Value of Having a Baseline

Last week in the Brands App Welcome to the second installment of Whit.li blog. Each week, the authors will rotate between Jack Holt, Andi Gillentine, Kyle Leach, and this week’s author (me) – Murray McKerlie. Follow me on Twitter @murrayswhitli This week,...

Jack Holt: Spurs vs Warriors

PREDICTION: WARRIORS IN ? Let’s face it. The Warriors haven’t won a title since..gosh..1975. Were you alive then? But anything’s possible, right? To predict the winner I decided to check out our brands app and see what kind of people make up each team’s fan base....

Murray McKerlie: Pacers vs Knicks

Murray McKerlie: Pacers vs Knicks PREDICTION: PACERS IN 6 In the real world, games won will decide. However, that’s getting boring, frankly. It’s time for a fresher, social-media-ish look at deciding factors for the NBA conference semi finals. Let’s...

Kyle Leach: Thunder v. Grizzlies

PREDICTION: THUNDER IN 6 At first glance these clubs look very similar. Both score high as Daring and Rugged and low as Wholesome and Reliable. Oklahoma City has slightly more engaged users at 5,786 vs Memphis at 4,060. Where they differ is in their top interests. I...

Andi Gillentine: Miami Heat vs Chicago Bulls

PREDICTION: MIAMI IN 6 Miami and Chicago are both big franchises with devoted fans. The Heat have 1.2 Million followers on Twitter versus the Bulls’ 780,729. However, the Bulls fans are more engaged with nearly double the engaged fans in one week, 4200 Engaged users...