Personalities Tell
Powerful Stories

Discover influencers. Engage your audience.
Enlighten your brand research.

The Features

Mattr provides a rich and colorful picture of your brand’s social media audience—who’s influential, what influences them, and how to engage on a personal level by uncovering values and intent. Search beyond celebrities to discover real influencers with more authentic content, and track real-time psychographic metrics for your entire brand audience.

  • 01 / Discover

    Dive deep into a global pool of 20 million active influencers.

  • 02 / Engage

    Channel content through mid-level and micro influencers.

  • 03 / Enlighten

    Fine-tune your brand voice through segmentation.

01 / Discover

Sift through a global pool of 20 million influencers-- with more content from more social sites, and the ability to filter by platform. Identify top influencers who are heavily engaged with your brand, hashtag or event.

02 / Engage

Connect to more than just celebrities. Engage with real people who are influential, who can provide a consistent voice to your target market. Learn what influences them, and take your brand and content there, too. Hire influencers and implement campaigns through our new Virtual Agent feature.

03 / Enlighten

Ensure your content is resonating with your audience in the most authentic way. Which values motivate their behavior? Are they traditional, tech-savvy, green? Gather real-time qualitative insights including STEEP values, personality traits and purchase intent.


Mattr has been featured at industry-leading conferences and used by top agencies. See who’s talking about Mattr.

  • EyeforTravel were delighted to select Mattr as a top 3 finalist for the Start-Up and Innovation Awards in Travel at TDS NA 2015 for their unique offering in the social-media space. #TDSUSA
    TDS N. AMERICA // Las Vegas // Oct. 19-20, 2015
  • Chosen by Unilever Foundry as one of the top 50 marketing and ad-tech startups in the world for their segmentation of social-media personality types, values and influencers - #Foundry50.
    Unilever // Cannes // June 25-26, 2015
  • Mattr was chosen as one of the Top 50 Startups to Watch in Austin in 2015 for their innovative vision that focuses on how brands can segment their audience at the psychographic level through social.
    Built In Austin // Austin // April 6, 2015
  • Mattr shared some truly unique insights on what drives brand advocates and how to measure their impact during this fall's Pivot conference, an exclusive gathering of brand and technology leaders.
    Pivot // New York // Oct 16-17, 2014
  • Mattr will discuss the importance of personality for Marketers at IIeX. The Insight Innovation eXchange sets the stage for connections that help mash ideas and technology together, bringing about the next revolution in marketing insights.
    IIeX // Amsterdam // Feb 19-20, 2014
  • Eye For Travel
  • Unilever Foundry50
  • Built In Austin -  Top Startups To Watch List
  • IIeX2015EU
  • iiEx
  • Ford
  • Olgilvy
  • Dell
  • Team Detroit
  • Text100
  • R/GA
  • Leo Burnett
  • Pivot
  • iiEx
  • Adweek
  • SXSW 2014 - Startup Village

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