Getting the attention of moms, especially millennial moms, is a task all in itself. Women in general aren’t responding much to old fashion mediums such as television or print ads. It is all about social media for them, so here are three reasons why influencers are especially perfect for Mother’s Day.

The Long Game What’s Pharma doing with Influencer Marketing? Based on the number of inquiries we receive, Pharma is fast-tracking toward the pre-clinical research phase.

If you have ever worked as the middleman in an influencer marketing campaign, as we do here at Mattr, then you often see the fight–the brand vs the influencer. Who gets creative control? Who gets the final decision?