Personalities Tell
Powerful Stories

Revolutionize your brand research. Brilliant insights. Record speed.

The Features

Mattr gives you a rich and colorful picture of your brand’s social media audience—who’s listening, who’s tuning you out, and where untapped opportunities lie. Discover the personality of your brand’s core audience, plan a maximum-impact campaign, and track how your communications are landing moment by moment.

  • 01 / Analyze

    Set a baseline for your brand audience and determine its core personas.

  • 02 / Plan

    Plan your campaign by tracking super-engaged users and spotting under-engaged groups.

  • 03 / Monitor

    Watch your campaign in action and optimize your communications in real-time.

01 / Analyze

Identify the top personas that are heavily engaged with your brand. Learn what makes them tick, and what makes them click. See what media influences them, and what they’re fired up about.

02 / Plan

Now that you’ve seen where you’re audience falls in Mattr‘s five personality types, you can create your own custom Personas and gain even deeper insights. Use these to plan a campaign that makes a powerful impression with the audiences you value most.

03 / Monitor

Watch your campaign in action and see who is engaging with you and who’s not —and what’s prompting people to jump in the conversation. See how different personas respond to specific elements of your brand’s communications, and adjust your communications to amplify your results.


Mattr has been featured at industry-leading conferences and used by top agencies. See who’s talking about Mattr.

  • Mattr has been providing us a deeper understanding of how the various Personality types that exist in an audience will respond differently to our communications and what they are looking for.
    Dennis Claus // R/GA // Director Mobile & Social Platforms
  • Mattr will discuss the importance of Personality for Marketers at IIeX. The Insight Innovation eXchange sets the stage for connections that help mash ideas and technology together, bringing about the next revolution in marketing insights.
    IIeX // Amsterdam // Feb 19-20, 2014
  • Ford
  • Olgilvy
  • Dell
  • Team Detroit
  • Text100
  • R/GA
  • Leo Burnett
  • Pivot
  • IIAE
  • Adweek
  • SXSW 2014 - Startup Village

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