Personalities Tell
Powerful Stories

Revolutionize your brand research. Brilliant insights. Record speed.

The Features

Mattr gives you a rich and colorful picture of your brand’s social media audience—who’s influential, who’s engaged, and where untapped opportunities lie. Discover your brand personality, how it aligns with your audience, and which values play a part in motivating your audience’s behavior.

  • 01 / Discover

    Identify key pockets of influence for your brand or an event.

  • 02 / Plan

    See trends and hot topics in your influential conversations.

  • 03 / Segment

    Learn how to best align your brand personality with a specific audience.

01 / Discover

Identify the top influencers that are heavily engaged with your brand or an event. Learn what makes them tick, and what makes them click. See what values they hold dear, what media influences them, and what gets them fired up.

02 / Plan

Explore the trends and hot topics that surface from your audience’s historical and live conversations . Use that content to create hot content of your own. See what the audience is publishing and which platforms they prefer- and take your content and brand there, too.

03 / Segment

Ensure that your brand personality is resonating with your audience in the most authentic way to maximize loyalty. Learn which values motivate their behavior. Are they traditional, tech-savvy, green? Align your brand with the values and personality of your target market for the most positive impact.


Mattr has been featured at industry-leading conferences and used by top agencies. See who’s talking about Mattr.

  • Mattr shared some truly unique insights on what drives brand advocates and how to measure their impact during this fall's Pivot conference, an exclusive gathering of brand and technology leaders.
    Pivot // New York // Oct 16-17, 2014
  • Mattr will discuss the importance of personality for Marketers at IIeX. The Insight Innovation eXchange sets the stage for connections that help mash ideas and technology together, bringing about the next revolution in marketing insights.
    IIeX // Amsterdam // Feb 19-20, 2014
  • Ford
  • Olgilvy
  • Dell
  • Team Detroit
  • Text100
  • R/GA
  • Leo Burnett
  • Pivot
  • IIAE
  • Adweek
  • SXSW 2014 - Startup Village

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