Mattr gives you a rich and colorful picture of your brand’s social media audience—who’s listening, who’s tuning you out, and where untapped opportunities lie. Discover the personality of your brand’s core audience, plan a maximum-impact campaign, and track how your communications are landing moment by moment.
Identify the top personas that are heavily engaged with your brand. Learn what makes them tick, and what makes them click. See what media influences them, and what they’re fired up about.
Now that you’ve seen where you’re audience falls in Mattr‘s five personality types, you can create your own custom Personas and gain even deeper insights. Use these to plan a campaign that makes a powerful impression with the audiences you value most.
Watch your campaign in action and see who is engaging with you and who’s not —and what’s prompting people to jump in the conversation. See how different personas respond to specific elements of your brand’s communications, and adjust your communications to amplify your results.
Mattr has been featured at industry-leading conferences and used by top agencies. See who’s talking about Mattr.