It’s safe to say now that “influencer marketing” is no longer a new term. Most likely if you are a marketer, no matter your brand, you have not only heard of influencer marketing, but are finding more and more ways to implement influencers into your social planning. Influencer marketing has come a long way in the past years, but the truth is, we have a long way to go. Since most other advertising mediums have been around for decades longer, they have found more ways to get creative in their space. Who says influencer marketing can’t be the same way?
Brands Getting More Involved
This might sound contradictory to past blogs we’ve written, but there are actually ways brands can get more involved with influencers without crossing the influencer’s creative boundaries. One of the best examples of this might come from one of the largest YouTubers, David Dobrik and his partnership with SeatGeek. They go beyond just having David discuss what the app does and how it works. They have found a way to work seamlessly with his content to incorporate themselves into his videos, and surprisingly, not even in an annoying product placement type of way. They have helped him give his friends tickets to world series, to MMA fights, even helping him purchase cars for those in need. Their giving nature through this influencer has not only helped their awareness spread to millions and millions of people, but they have also made a name for their brand as a giving and charitable organization. SeatGeek has found a way to be a huge part of these videos online through heartwarming and impactful stories.
Becoming More Interactive
As we mentioned in a previous blog, influencer marketing is not synonymous with Instagram. In fact, it’s not synonymous with any social platform. Influencers have evolved from the idea of “word-of-mouth marketing” and when you look at influencer marketing in that light, many other doors start to open. Another way of utilizing influencers is through experiential marketing. It is a way for influencers and your brand to engage with your audience through personal interactions, in real-time. You can help a few micro influencers host house parties, or maybe have some hyper-local influencers show up to a new local store opening, or even having a large macro influencer at some pop-up shops or live events. The possibilities are endless to gain real world engagement, instead of a simple ‘like’.
The only risk through house parties and live events to showcase your product or service is that you do have to let go of more control. The conversations are open and honest so you have to trust your influencers and your product. But your audience will take notice of the effort and the authenticity of personal interactions like these. And that authenticity is what made influencers so impactful from the beginning.
We’ve said it time and time again: the beauty to being in a young space like influencer marketing is that there really are no rules. There are so many opportunities to be creative with your brand when it comes to influencers and there is no reason influencer marketing cannot expand its creativity just as every other type of marketing. The sky’s the limit and goes beyond just a simple in-feed Instagram post and caption. Now, we aren’t saying this doesn’t still work. But in a space that is becoming more and more saturated, now is the time to start getting more creative with your influencer planning before you just become another post to scroll through for viewers.
MATTR, leaders in influencer campaigns for highly regulated industries, is the only full-service influencer marketing provider with detailed audience insights from PersonaMesh™. We go beyond demographics into psychographics such as values and interests so that your influencer campaigns align with your campaign targets.