Traditionally, psychologists have grouped personality traits into the Big 5. We’ve revolutionized this model into a group of five personality types that are most relevant in social media and crucial for marketers to understand.
Explore Mattr’s five personalities types.
upper class, glamorous, good looking, charming, feminine, smooth
exclusivity, celebrity, wit, confidence, elegance, success
mass appeal, discounted, economy, brevity, checklist, urban
outdoorsy, masculine, western, tough, rugged
environment, physical, global, durability, straightforward
sophistication, rules, emotion, exquisite, layers
hard working, intelligent, reliable, secure, technical, corporate, leader, successful, confident
integrity, tangibles, clarity, challenge, specifications, structure, news, schedule, action
ambiguity, hyperbole, fluff, unambitious, over simplification, artsy, safety repetition, technicality
trendy, exciting, spirited, cool, young, imaginative, unique, independent, up-to-date
new, next, edgy, emotion, ego stoking, now, ideas, fresh, fashion, bold
same, history, lists, matter of fact, mass appeal, corporation speak, specifications, convention, conformity
down to earth, honest, family oriented, sincere, real, wholesome, original, cheerful, sentimental, friendly
simplicity, sharing, truth, straight talk, openness, safety, ideas, upbeat, emotion, social
complexity, global, edgy, ambiguity, hyperbole, abstraction, change, blandness, negativity, systems
The core of our brand segmentation is a combination of the broadly-accepted “Big Five” personality types and Aakers brand personality analysis. Through intensive social media analysis, we discovered behavioral patterns and characteristics that inspired Mattr’s proprietary five key personality types. These groupings give Mattr a powerful new perspective on brand communications. When looking at your brand, Mattr’s exclusive social media analysis tools—which include tracking, segmentation, and language assessment—reveal profound insights. You’ll discover exactly who’s responding to your brand, how to optimize your messaging, and how to tap into promising new audiences.