Data-driven award winning technology

PersonaMesh™ audience matching technology. Full service campaign activation. Influencer marketing made easy.

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PersonaMesh™

Audience Matching Done the Mattr Way

Mattr’s PersonaMesh™ Audience Matching technology finds brand-aligned influencers with like-minded audiences by analyzing hundreds of thousands of data points to uncover both influencer and audience psychographics, values, and interests by social platform. These are then layered on top of demographics offering you a full 360 view of influencers and their audiences before selecting them as partners for a campaign. PersonaMesh™ Audience Matching helps clients increase their campaign success - when an influencer's audience is aligned with your brand, you'll see a significant increase in campaign performance.

47%
of consumers
use ad blockers
$570m
spent with
instagram in 2016
98%
of Millennials
don't trust brands
$6.5 ROI
for every $1 spent
in influencer marketing

We Do The Heavy Lifting

Full-service white glove influencer activation and management for campaigns.

Mattr’s team provides full-service white glove influencer activation and management for campaigns - freeing up your time and relieving those influencer headaches.

Influencer management
Influencer Management

Hiring and contracting, managing timelines, ensuring FTC compliance, and payment for all Influencers.

Campaign management
Campaign Management

Development of campaign ideas, coordinating timelines and coordinating content edits.

Insightful data
Insightful Data

Gain useful insight into your audiences demographics and psychographics. Track your goals and campaign performance.

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Get in touch to learn more or get your campaign started today.

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Budget

Performance Pricing

Save Budget, Lower Risk

You don't pay a flat rate for digital - why would you for influencer? Instead pay for performance and make your influencer budgets go further. By paying for engagement you reduce the risk of launching a campaign that gets a lot of impressions but doesn’t make an impression. Performance is tied to social engagement such as likes, shares, video views, etc.