How Micro Influencers Can Be Your Next Travel Ambassadors

This time will be different, you say, as you book your next vacation. As you rifle through notes and bookmarked links, it’s clear that the lists of things to do and places to see are completely homogenized; as if each of these so-called guides and experts went through...

Think Smaller but Smarter When it Comes to Influencers

(Originally posted in Social Media Today) Shoes of Prey, a little-known women’s custom shoe producer, decided in 2010 that it needed to boost its brand awareness. But without deep pockets for high-octane celebrity promotion, the company had to get creative. Instead of...

Real Influencers of #FamilyTravel

August is almost here, which means despite the children’s protests, summer is coming to a close. Parents looking to make new memories with their families before the school bell rings can find some great inspiration from everyday social media users who publish various...

A Startup’s Guide to Micro-Influencers

(Originally published in Entrepreneur.com) Celebrity influence doesn’t come cheap. Macro-influencers with massive followings could probably get away with charging two months’ payroll to promote awareness of your brand among their millions of followers. But, take...