The Mattr Blog

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How Far are Influencers Willing to Go? Red Flags to Look Out For

The influencer landscape can be a risky one to navigate for marketers. One of the most beneficial parts to working with an influencer marketing platform is making use of technology that will vet influencers for you. You may find someone that appears to be the perfect...

4 Of The Sweetest Dad Influencers You’ll Find For Father’s Day

Dads are different nowadays. They’re staying home with the kids, cooking, cleaning, buying groceries and medications. And these young dads are different: two thirds (66%) of the millennial dads surveyed value high quality products compared to 45% for moms. But that’s...

How to Have a Successful Influencer Campaign With a Niche Target

Want to know one of my favorite things about influencer marketing? I love the way it levels the playing field for niche brands who still want to make a big impact. With the introduction of social media, marketers everywhere have benefitted from the fact they’re now...

5 Ways to Make Influencers Work for You in 2019

Influencer Marketing has officially landed as the fastest growing segment of consumer marketing. Instagram alone accounts for billions of influencer dollars per year. So it’s time to take it seriously (seriously)! Our clients always ask for two things: 1) How do I get...

The Disconnect Between Influencers and Their Audiences

Take a look at the influencers you follow on Instagram. If you are a mom, do you follow other moms? If you are into cooking do you follow recipe developers? Do the influencers you follow reflect who you are? Or do you follow those with totally different lives than...

How Shopper Marketers Are Using Tech for Holiday 2018

Have you ever walked into a store and the products you need or love are all there and right where they should be? The color palette, sounds, and lighting of the store are like opening the door into a home with the heady scent of mulled wine. Product displays captivate...

10 Influencers for Health Brands

Fall is here and the winter holiday season is right around the corner which may mean healthy living will start to take a backseat for many consumers as focus is turned to holiday cooking, entertaining and celebrating. But, just like consumers shouldn’t forget about...

Which Type of Influencer Solution is Right For You?

As Influencer Marketing enters its second decade in the modern world of marketing, the confusing fragmentation of providers is lifting. This means more clarity for you when it’s time to either dip your toes in the water or, if you’ve been doing it a while, fully...

Facebook’s Influencer Platform: The Good, Bad, and Ugly

Ok, let’s start with one ugly: the name. It’s called the “Brand Collabs Manager,” which sounds like something Gina would say on Brooklyn 99, only it’s not funny. Anyway, Facebook is apparently running out of ad inventory and, along with the top consumer brands in the...

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