5 Local Golf Influencers to Follow During the US Open

The U.S. Open is arguably the biggest golf tournament of the year; the Super Bowl for many avid golf fans. The first round of this second major tournament of the professional golf season begins this Thursday, June 18th! While many fans will be following the likes of...

Sports Influencers to Follow During 2015 #NBAFinals

With Game 1 of the NBA Finals under our belt, we know all you basketball fans can’t get enough news about the game. Using the Mattr app, we found these under-the-radar sports reporters and media outlets who are watching, commenting, and tweeting about the #NBAFinals...

New at Mattr: Social Search and Sentiment

After another impressive feature push from the Mattr developers this week, we thought it was an ideal time to share some of our most exciting platform updates over the last month (all suggested by YOU) in more detail.  Here’s the latest: Social Search On the...

The Best Metrics for Influencer Success

As a marketer, you’ve likely been through the exhausting experience of trying to explain the value of online engagement to a client or stakeholder. It’s especially hard to communicate this message: It’s not all about the numbers. In fact, number blindness is a big...

The ‘Mad Men’ Marketing Era is Long Over

(Originally posted in Entrepreneur.com) The impending Mad Men series finale is causing a stir in the social sphere: Viewers are reluctant to say goodbye to the characters, who represent the quintessential ’60s experience. One reason may be the intimate look the series...