The Mattr Blog

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Can You Run an Influencer Campaign Without an Agency?

Of course you can--but should you? First of all, this article is written for the company dipping its toes in influencer for the first time, startups without a huge budget, or just the curious brand manager wondering if they should start bringing influencer marketing...

How to Get the Most Valuable Campaign Results From Influencers

It is natural as a company that delivers full-service white glove influencer marketing campaigns to want to put the client’s wants above all else. As with all advertising, clients call the shots and it is up to you to make their wishes come true. Keeping the client...

How Far are Influencers Willing to Go? Red Flags to Look Out For

The influencer landscape can be a risky one to navigate for marketers. One of the most beneficial parts to working with an influencer marketing platform is making use of technology that will vet influencers for you. You may find someone that appears to be the perfect...

4 Of The Sweetest Dad Influencers You’ll Find For Father’s Day

Dads are different nowadays. They’re staying home with the kids, cooking, cleaning, buying groceries and medications. And these young dads are different: two thirds (66%) of the millennial dads surveyed value high quality products compared to 45% for moms. But that’s...

How to Have a Successful Influencer Campaign With a Niche Target

Want to know one of my favorite things about influencer marketing? I love the way it levels the playing field for niche brands who still want to make a big impact. With the introduction of social media, marketers everywhere have benefitted from the fact they’re now...

5 Ways to Make Influencers Work for You in 2019

Influencer Marketing has officially landed as the fastest growing segment of consumer marketing. Instagram alone accounts for billions of influencer dollars per year. So it’s time to take it seriously (seriously)! Our clients always ask for two things: 1) How do I get...

The Disconnect Between Influencers and Their Audiences

Take a look at the influencers you follow on Instagram. If you are a mom, do you follow other moms? If you are into cooking do you follow recipe developers? Do the influencers you follow reflect who you are? Or do you follow those with totally different lives than...

How Shopper Marketers Are Using Tech for Holiday 2018

Have you ever walked into a store and the products you need or love are all there and right where they should be? The color palette, sounds, and lighting of the store are like opening the door into a home with the heady scent of mulled wine. Product displays captivate...

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