The ‘Mad Men’ Marketing Era is Long Over

(Originally posted in Entrepreneur.com) The impending Mad Men series finale is causing a stir in the social sphere: Viewers are reluctant to say goodbye to the characters, who represent the quintessential ’60s experience. One reason may be the intimate look the series...

Mattr Recognized as a Top Startup to Watch in Austin!

Symmetry50 names Mattr as a Top 25 Startup to Watch in 2015. Mattr provides rich context around a brand’s influencers, their audience, and their psychographic profiles by uncovering personality traits, interests and values.   Today Mattr announced that it...

Engage Influencers in the Early Stages of Product Development

(Originally posted in Noobpreneur) Influencer marketing is like hosting a dinner party. You invite the coolest people you know, bring out your best china, make them feel special, and hope they go home and tell their friends about how tender your scallops were....

Values Bring Devoted Customers Who Will Pledge Allegiance

(originally published in Entrepreneur.com) Jack Trout, an old mentor of mine, used to say that branding is “what other people say about you.” For most companies, though, the message that defines the brand comes from the elevator pitch — a carefully...

New at Mattr: Audience Analysis & Group Communication

Once or twice a month, our busy, brainy developers release a batch of really important platform updates that have recently been suggested by users. Here’s the latest: Audience Analysis Discovering influencers for your brand is fine but you really want to know...