The Mattr Blog

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Interview With an Influencer

It’s time for another Interview With an Influencer. We love getting insights from many of the influencers we work with by asking them the questions brands want to know. And also asking them what they want to know most about brands. Our jobs at Mattr are to be that...

You’re Paying Too Much for Influencers

We’ve said this before but can now, with data: influencer marketing is here to stay. According to recent research, budgets for influencer marketing will grow by over 30% in the next 5 years. And most of that budget will come at the expense of television and digital....

It’s a Wrap! (On 2019 Metrics)

Has your dog ever jumped into a muddy puddle at the park, burying its face, rolling on its back? Sure it will take a bit of time to clean up and yet...you still smile. Influencer campaigns can be like that; messy, fun experiences - and yet you almost always end up...

Interview with an Influencer

Working as an influencer marketing provider, we act as the liaison between the influencers and the brand or agencies. Because most brands and agencies go through an influencer platform, like us, there is often a disconnect between these influencers and the brands they...

When Instagram Takes Away “Likes”

The Question You Should Be Asking Yourself It’s only a matter of time before Facebook/Instagram pulls the rug from under our Doc Martens. We know Instagram have tested eliminating the display of Likes from the audience (but not the user) but do not know their plans...

What Did We Learn About Influencer Marketing In 2019?

2019 may not be over yet, but for marketers, your brain is already in 2020 and planning is in full swing. So as you plan for the new year, we want to take a look back at all of the important influencer marketing lessons we learned this year and what we can take into...

How Influencer Marketing Stole Christmas

The year is 2004. You wait patiently in front of the TV for that new scooter commercial to come on Nickelodeon so you can show your parents exactly what you want for Christmas. Meanwhile, your mom flips the channel to see the latest Great Wolf Lodge commercial trying...

Getting Creative With Your Influencer Campaigns

It’s safe to say now that “influencer marketing” is no longer a new term. Most likely if you are a marketer, no matter your brand, you have not only heard of influencer marketing, but are finding more and more ways to implement influencers into your social planning....

Do You Have to Report Adverse Events for Influencer Campaigns?

Take it seriously, human Over 100,000 Americans die each year from adverse drug reactions. So reporting adverse events (“AEs”) can be deadly serious. If you are managing an influencer campaign that can have comments, you absolutely must report AEs. You’ll be required...

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