Mattr Recognized as a Top Startup to Watch in Austin!

Symmetry50 names Mattr as a Top 25 Startup to Watch in 2015. Mattr provides rich context around a brand’s influencers, their audience, and their psychographic profiles by uncovering personality traits, interests and values.   Today Mattr announced that it...

Engage Influencers in the Early Stages of Product Development

(Originally posted in Noobpreneur) Influencer marketing is like hosting a dinner party. You invite the coolest people you know, bring out your best china, make them feel special, and hope they go home and tell their friends about how tender your scallops were....

Values Bring Devoted Customers Who Will Pledge Allegiance

(originally published in Entrepreneur.com) Jack Trout, an old mentor of mine, used to say that branding is “what other people say about you.” For most companies, though, the message that defines the brand comes from the elevator pitch — a carefully...

New at Mattr: Audience Analysis & Group Communication

Once or twice a month, our busy, brainy developers release a batch of really important platform updates that have recently been suggested by users. Here’s the latest: Audience Analysis Discovering influencers for your brand is fine but you really want to know...

Influential Marketers to Follow at SxSWi

Whether you’re attending a conference in person or following along digitally at home, it can be difficult to keep tabs on what’s happening. There’s so much going on that it can be overwhelming to keep up with all of it. Social media, especially Twitter, has made it a...