Social Data for Successful Mobile Marketing

(Originally posted in Adotas) Do you remember the days of browsing a bookstore or library for your next read? You’d head to your favorite section and get lost for hours before settling on a book. Now, personalized tools such as Amazon’s recommendation system have...

Ten Sources to Inspire the SxSWi Marketer

Reality check. South By Southwest is two short weeks away! While many of you are probably busy arranging travel and choosing the sessions you’ll attend, we at Mattr are busy finding those marketers, advertisers and social stars who are destined to be big influencers...

Mattr DNA: Identifying Over-Indexed Interests

You might notice in our upcoming release that Mattr will only show you the over-indexed interests of your influencers. This is a big, exciting change for our app.  Read on to learn why over-indexed interests are more valuable to you, and how we discover them. Why is...

What Volkswagen Can Teach You About Values-Based Marketing

(originally published in Entrepreneur.com) Some of this year’s Super Bowl commercials focused on tugging at viewers’ heartstrings, challenging stereotypes and trying to make the world a better place — and for good reason. Some companies know that to build an...

Are You Thinking of Your Customers When You Pitch?

By Jack Holt, Mattr CEO Sales are a big part of my everyday job, and since my company sells predominantly to marketers, I talk to people that fill many different marketing roles. Of all the different types of marketers, though, PR people have really stood out to me....