Podcast: Up Your Game, Increase Your Influence with America Y’all

Podcast: Up Your Game, Increase Your Influence with America Y’all

http://feeds.soundcloud.com/stream/271591050-and-it-is-amazing-up-your-game-with-jeremy-pawlowski.mp3Podcast: Play in new window | Download Host: Kyle Leach, Mattr Guest: Jeremy Pawlowski, travel influencer/ blogger for America Y’all Up Your Game to Increase Your Influence In Episode 2 of our ‘And It Is Amazing’ podcast, Jeremy Pawlowski shares how he began his accidental journey of becoming a travel influencer in our very own Austin, TX by exploring state parks. Today, his Instagram page has close to 18,000 followers! Jeremy’s discussion emphasizes how influencers should target a specific niche for influence, and then build content and visuals around that niche to help build that influence into a brand. “If you’re end goal is to be an influencer, pick a theme.”   In this episode, Jeremy shares: How he chooses where to go next to help promote his travel influence What his favorite social platforms are for travel posts Some of his best practices for taking travel pictures How important listening to his audience is when trying to build his travel brand Why picking a theme is important if you want to build your own influence Running time 6:13 Be sure to subscribe to us and review us on...
Riding the Trends with Influencer Marketing

Riding the Trends with Influencer Marketing

By now you’ve probably heard about the Pokemon Go craze sweeping the nation and quickly expanding internationally. It’s been covered by countless news organizations over the past few weeks and currently sits at the #1 spot on the iTunes free app list. While concerns have been raised about the app’s security, both physical and digital, the app’s popularity seems to remain sky high. That popularity has driven many marketers to try and find ways to tap into this latest trend. From ad agencies to local shops and restaurants, businesses are trying to capitalize on the Pokemon Go obsession. What’s amazing is that early reports are indicating that the app is actually doing what few other apps have been able to do – drive real foot traffic. With these kind of results, it’s worth considering how influencer marketing could be used to reach Pokemon Go users. But let’s not limit that line of thinking to only the current Pokemon Go trend. After all, trends can come and go. What’s important is understanding how to capitalize on them quickly and in the moment. Here are a few tips to keep in mind when trying to ride the wave of a trend and use it for influencer marketing. Don’t force it! You shouldn’t attach your brand to every single trend. There will come a time, probably many times, when a trend will emerge and there’s no logical way to tie your brand to it. Influencers will notice this, and the good ones, the ones who are tied to the trend, won’t want to do harm to their reputation by working with you....
Podcast: Up Your Game, Increase Your Influence with Type A Trips

Podcast: Up Your Game, Increase Your Influence with Type A Trips

http://feeds.soundcloud.com/stream/271587549-and-it-is-amazing-up-your-game-with-typeatrips.mp3Podcast: Play in new window | Download Host: Kyle Leach, Mattr Guest: Aimee Slade, luxury travel blogger/ influencer for Type A Trips Up Your Game to Increase Your Influence In Episode 1 of our ‘And It Is Amazing’ podcast, Aimee Slade knows from personal experience what it takes to build influence. Her discussion provides several relevant tips for anyone who wants to follow their passions and become a full-time social influencer, including the importance of communicating to your audience in an authentic way to increase engagement with your posts. “If you’re just trying to get free things out of being an influencer, you’re in it for the wrong reason, and it’s going to be exhausting.”   In this episode, Aimee shares: How she got started as an influencer 3 years ago What tools or platforms she uses as an influencer Which goals she has placed on herself in regards to her social posts The science behind how she decides what to share with her audience What she sees in common with her most engaged posts and how she encourages that engagement percentage to continually grow Running time 12:15 Be sure to subscribe to us and review us on iTunes!  ...
Mattr Invites Influencers to its Advisory Committee to Help Shape its Platform

Mattr Invites Influencers to its Advisory Committee to Help Shape its Platform

Since our inception in 2012, Mattr has provided brands with the high level, psychographic data they need to identify and connect with social media savvy individuals. With the introduction of Virtual Agent, we helped brands hire influencers they identified directly through the Mattr app, providing an end-to-end influencer marketing platform. Now, in an effort to continue improving our software, Mattr has formed an Advisory Committee of influencers pulled straight from our app, to help provide guidance and insights that can be used to build an even better experience between influencers and brands. Building a Diverse Advisory Committee Our Advisory Committee is comprised of various influencers from unique backgrounds- including travelers, mommy bloggers, and more- each bringing their own unique perspective to the discussion. In choosing potential committee members, we selected individuals with proven high engagement on social, while also concentrating on diversity so a range of opinions and feedback could be uncovered. Some of the selected influencers already have deep experience working with brands on sponsored influencer campaigns, while others are planning to do so for the first time with the help of the our platform. The end result of the committee will be a well-rounded, credible and ongoing assessment that can be applied to the Mattr technology. As we expand our influencer marketing platform, advisory committee members will be the first to navigate the technology and provide feedback on all its features. Suggestions will be incorporated into its development schedule, which will then be followed by another assessment period conducted by members to ensure efficiency and simplicity of the platform. As the first in line to receive industry information, members...
Brand Laryngitis: Losing Your Voice to Millennials

Brand Laryngitis: Losing Your Voice to Millennials

By Jack Holt, Mattr CEO It’s not much of a secret anymore: Kids don’t trust what brands tell them. Think back to your teenage years — when your parents told you to do whatever. (You’re the parent in this scenario, by the way.) Why is this so different? Because by 2020, those kids — millennials and Gen Zs — will spend $200 billion in the US. Also by 2020, Gen Zs, (kids born after 2000), will comprise 40% of our economy (source: Nielsen). So if you’re counting on digital, social, or TV ads to get your message through to consumers, you’re liable to be shifting uncomfortably in your seat when presenting to the CMO. But you have messages to get to your consumers, and budget. And now you’ve resigned yourself to the eventuality that you have to use a different voice than yours. What will you do? There are some effective strategies emerging but let’s look at some current ones.   Native Advertising Budgets for native blew up last year. The Daily Beast saw a 50% increase in brand requests for native ads from 2014–2015. You’ve surely seen these articles or videos thinly disguised as editorial content. Maybe they are labeled, “sponsored content”. Regardless, the “savvy-cynicals” have already stopped clicking. A survey by Trusted Media Brands found a small reduction of brands planning to use native this year. Are they just tapping the brakes? Doubtful. Track Maven found that, although brands increased these ads by 78% in 2013–14, interactions declined 60%. Your target audience is desperately seeking authenticity and native content is a big Authenticity-Hole. Because you’re trying to trick them, doing your brand more...