The Mattr Blog

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When Instagram Takes Away “Likes”

The Question You Should Be Asking Yourself It’s only a matter of time before Facebook/Instagram pulls the rug from under our Doc Martens. We know Instagram have tested eliminating the display of Likes from the audience (but not the user) but do not know their plans...

What Did We Learn About Influencer Marketing In 2019?

2019 may not be over yet, but for marketers, your brain is already in 2020 and planning is in full swing. So as you plan for the new year, we want to take a look back at all of the important influencer marketing lessons we learned this year and what we can take into...

How Influencer Marketing Stole Christmas

The year is 2004. You wait patiently in front of the TV for that new scooter commercial to come on Nickelodeon so you can show your parents exactly what you want for Christmas. Meanwhile, your mom flips the channel to see the latest Great Wolf Lodge commercial trying...

Getting Creative With Your Influencer Campaigns

It’s safe to say now that “influencer marketing” is no longer a new term. Most likely if you are a marketer, no matter your brand, you have not only heard of influencer marketing, but are finding more and more ways to implement influencers into your social planning....

Do You Have to Report Adverse Events for Influencer Campaigns?

Take it seriously, human Over 100,000 Americans die each year from adverse drug reactions. So reporting adverse events (“AEs”) can be deadly serious. If you are managing an influencer campaign that can have comments, you absolutely must report AEs. You’ll be required...

Influencers Existed Before Instagram and They Will Exist After

There is constant talk around the state of influencers in relation to what is happening on Instagram. With algorithm changes and the idea of likes disappearing, many marketers are worried about what this means for their influencer campaigns and many influencers are...

Influencers are the Marketer’s Prescription for Pharmacy Brands

Influencer marketing is quickly consuming digital marketing - now comprising between 10-30% of consumer product marketing budgets. Even though they’re a little late, it just makes sense that pharmaceutical companies are entering the marketing channel. The data is...

7 Tips to Bump Engagement on Your Next Influencer Campaign

Many marketers believe that in order to increase engagement you need to increase the budget. But that isn’t necessarily true when it comes to influencer marketing. Truth is, there are many things you can do to fully optimize your influencer campaign and to increase...

Catching Influencers at the Right Time

There are important lessons to be learned from brands whose success depends on catching their audience at a particular time in their lives. This could be campaigns gearing towards pregnant women, companies looking for first time home buyers, financial aid for college...

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