The Mattr Blog

Subscribe and get weekly tips, insights and learnings all about influencer marketing

Catching Influencers at the Right Time

There are important lessons to be learned from brands whose success depends on catching their audience at a particular time in their lives. This could be campaigns gearing towards pregnant women, companies looking for first time home buyers, financial aid for college...

How To Keep Up With Instagram Updates

It's both a benefit and a downfall of working in social media: things are always changing and evolving. It can be exciting, but overwhelming. Between new platforms and changes to existing platforms, it can be hard to keep up with all of the updates happening across...

To Brand or Unbrand Influencer Campaigns for Pharma?

What is an unbranded campaign? Do you have horrible allergies? Recurring sinus infections? Irritable bowel syndrome? Sure, you’ll head to your doctor but you’ll also google around and look for information - it’s natural - so you’re better informed when you talk to...

How To Do Influencer Marketing When Your Product’s Not Sexy

Close your eyes and picture an influencer. What comes to mind? Maybe they are at a luxury hotel, maybe they are sporting the latest FashionNova, or their favorite high end alcohol products. Influencer marketing helps make a lot of products seem more glamorous than...

6 Super Fun Dad Influencers

Dad influencers are all the rage now. And it’s no wonder: hard data show more men making buying decisions that women used to make. And for household and baby, these are millennial men--men who, as with millennial women, ignore social or digital ads like you’d ghost...

Your Influencer Marketing Summer Bucket List

Summer can be a slow season for many marketers. But slower seasons also allow for you to try new things and experiment with your marketing plans. By now you have probably dipped your toes into influencer marketing and noticed all that it is capable of helping you...

Can I Run an Influencer Campaign for a Drug with a Boxed Warning?

I had a thirty minute phone call with a director at the FDA in April, 2019 about influencer campaigns for drugs with boxed warnings. She was so helpful! Read on for the insight she provided: By now we know that pharmaceutical companies have pressed forward beyond...

8 of the Best Influencers for Spring Fashion

Spring Fashion - Part 4 in our Influencers for Spring Time Series There are so many fashion opportunities in the springtime. Holidays, like Easter or Mother’s Day, can mean buying a new outfit for the occasion. The changing weather and more sunny days mean style...

7 Non-Drowsy Allergy Influencers to Wake Up Your Spring Campaigns

Part 3 in our Spring Series The Market Size is Nothing to...Sneeze At The pharmaceuticals market is approaching $1 trillion; that’s with a “T”. And by 2021, it’s projected to grow another $200 billion. Allergy medications, both prescription and over-the-counter,...

Let’s Chat.

Want to learn more? Ready to get a campaign started? Let our team help you strategize your next step in influencer marketing.

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team!

You have Successfully Subscribed!