Andi Gillentine: Miami Heat vs Chicago Bulls

PREDICTION: MIAMI IN 6 Miami and Chicago are both big franchises with devoted fans. The Heat have 1.2 Million followers on Twitter versus the Bulls’ 780,729. However, the Bulls fans are more engaged with nearly double the engaged fans in one week, 4200 Engaged users...

4 Ways to Predict NBA Games Using Twitter

Last Week in the Brands App Greetings! Welcome to the first installment of the most awesome blog you’ll read about doing market research with social data – ever. Each week the authors will rotate between myself, Andi Gillentine, Murray McKerlie, and Kyle Leach....