Has your dog ever jumped into a muddy puddle at the park, burying its face, rolling on its back? Sure it will take a bit of time to clean up and yet…you still smile. Influencer campaigns can be like that; messy, fun experiences – and yet you almost always end up smiling.
But you’ll want to minimize those rolls in the mud puddle. So at Mattr, we like keeping track of things. If you can’t measure it, you can’t improve it, right? This year we thought we’d pass on to you how long it takes to find and activate influencers, among a few other process-type metrics.
Of course how long everything takes is dependent on so many uncontrollable things; after all, we’re dealing with humans instead of machines. And humans get sick. Or they grow lazy or annoyed. But it’s a package deal: you get authentic engagement for your brand in exchange for dealing with some unexpected jumps in the mud.
We measure from kickoff to payment of the influencers. This little chart shows just the management part of a campaign, which tends to be the least scalable. Discovery is always the big unknown and relies heavily on how complicated the campaign is, time of year, where the campaign is located, etc.
As usual, if you have any needs, reach out – we’re always happy to engage!
MATTR, leaders in influencer campaigns for highly regulated industries, is the only full-service influencer marketing provider with detailed audience insights from PersonaMesh™. We go beyond demographics into psychographics such as values and interests so that your influencer campaigns align with your campaign targets.