What’s New with Mattr?
Our changes this week help to answer the questions:
-What publications should PR people or media buyers target?
-Who should PR people target for their pitching?
Recently, one of our users asked:
“Which of my engaged users Interests are most important, or stand out, for my Personas?”
It’s a good question and certainly valuable information to have. This week we made some updates to Mattr to answer this question for you.
When you look at interests now, you’ll see a new tab for “Unique Interests.”
Your engaged users have a higher affinity for these interests than non-engaged users. This information can help you with things like:
-Finding Surprising influencers to target
-Determining which publications might be best for pitching or media placement
-Identifying potential brands, media outlets or influencers that might be effective partners
Another comment we’ve received from many users is:
“I’m not sure what to do with the Average Klout score.”
So, we’ve replaced it with the most popular shared links. Any Historical Snapshot or Active/Future Campaigns still processing will now show the top shared links instead of the average Klout score. This will show you which media outlets or social media channels are shared most by your engaged followers.
This is another tool that might help you determine media/content placement and potential pitching targets to reach the greatest number of people, such as your engaged followers.
Previous ‘Your Feedback Mattrs’ Updates
In the last update, we talked about the changes to Historical Snapshots, Active or Future Campaigns, and your Teams. Click here if you’d like to read more about those changes.
I want to know what you think
Each week I look at the feedback we receive to prioritize where we should be making adjustments. Is there functionality you wish existed? Can we make changes to a process to make the experience better for you? Is there something that you don’t use or maybe don’t understand? Your feedback gives us answers to questions like these and helps us drive what additions or modifications we make each week. You are important to us. We listen to you, the Mattr user community, before making any changes.
Is there something you’d like us to be working on for you? Email me, firstname.lastname@example.org, and I’ll get it on the list.