Updated for 2018:
It’s only the start of summer, but it’s never too early to start thinking about back-to-school shopping–ESPECIALLY if your back-to-school target market is college students. According to the National Retail Foundation, consumers will spend about $27 billion this year on back-to-school shopping, but $48.5 billion on back-to-college shopping! How, you ask? Well a lot more goes into back-to-college than just clothes and pencil bags –Students now have to look at things like laptops, furniture, and even kitchenware. It is the first time many students will be on their own and there are products they don’t even think about needing until they get to college like toiletries, medicine, cleaning products, bed sheets, even food!
Millennials are especially influenced by their peers and people they follow on social media. Whole dorm room designs come from bloggers that college students see on Instagram. Millennials don’t look at television ads or catalogs, they go to real life people, who are just like them, to find out about all the latest gadgets, trends, etc. In fact, according to leadscon.com, 98% of millennials are more likely to engage with a friend’s post over a brand’s post. How they dress, decorate their rooms, wear makeup, pick out computers, and cook food can be found by who they follow on social media.
Influencer marketing also allows for brands to expand their target market. These influencers represent the everyday person, real and diverse, and their reach is unlimited across the internet. Over the past year, we’ve seen many brands taking advantage of this by partnering with influencers. L’Oreal ran a successful influencer marketing campaign using beauty influencers on YouTube. Target tapped into the world of online influencers to “create work that is relevant and inspirational to millennials.” One of the reasons brands are so eager to specifically grab this generation’s attention is because millennials have now surpassed baby boomers as the nation’s biggest buying group, according to forbes.com.
Here are our favorite millennial influencers that can help brands reach college students and tap into that $48.5 billion spending that’s about to take place in the next couple of months:
Nicknamed “The College Prepster” Carly has racked up 200,000 followers on her Instagram, and it’s not hard to see why. Carly is fashion and travel blogger who also uses her blog to write specifically about college. You can find advice on everything from how to study to what to wear. Carly also uses her voice to write about the stress and anxiety that comes with this next big step, inspiring her young readers.
We know that women are dominating the role of social media influencer right now, which means it’s can be harder to come across a great male lifestyle blogger. But look no further. Fredrik provides his 126,000 followers with the latest in style, fashion, and room decor, inspiring millennials all around.
3. Austin Evans
Austin Evans might be a name you’ve heard before, probably because he’s one of the most popular tech vloggers out there. This 24 year old has over 300,000 Instagram followers and over 2 million YouTube subscribers. It’s no secret how important technology is in the classroom today, especially in college. Austin’s channel is the perfect place to learn about the best gadgets to purchase for the school year.
This 20 something year old, whose YouTube channel is named My Millennial Life Crises, vlogs about everything from beauty, to fashion, and even travel. She also dedicates a lot of her posts to fitness and exercise, inspiring her followers to get out and get active!
Another tech reviewer on the list, Jonathan also showcases the latest and greatest in tech. What makes his channel different is his variety of content, this sneakerhead also shares fashion posts and desk setup videos.
There is truly nothing you won’t find on Rachel’s blog. The Confused Millennial is a perfect Instagram to follow for all your college needs. Room decor, organization, DIY, beauty, and even advice on college life and relationships.
7. Reese Regan
Reese is a huge YouTuber in the college space. With nearly 400k subscribers, she dedicates her channel to anything and everything to do with being a millennial. Skincare, style, and health are just a few of the topics you can find on her page. She also talks about her college experiences, how to stay organized, and her struggle with depression. With her variety of topics and honest approach, it’s easy to see why she has gained such a large and loyal audience.
Another popular YouTuber on the list, Paris is college student vlogging about her experiences at UCLA. She’s more than just a hair and makeup vlogger, Paris also talks about life in a sorority, transferring from community college to a university, and her experience studying abroad in Japan!
Although he may not be a student anymore, Thomas is an expert when it comes to having a successful college career. Not only did he create the website collegeinfogeek.com, but he also has a YouTube channel with over 1 million subscribers where he talks about everything from how to be a productive person, books to help you in life, and how to write the perfect essay.
Mariana focuses on something not a lot of college bloggers like to tackle: studying and organization. With all the craziness of college, she has dedicated her YouTube channel to helping students learn how to get their life more structured through study tips, organization, and healthy routines.
Soon, students everywhere will be getting ready for the start of college. Whether they are moving into dorms or their very first apartments, these influencers will inspire all of their college needs and help them prepare for a life of new independence.
MATTR is the only full-service influencer marketing provider with detailed audience insights from PersonaMesh™. We go beyond demographics into psychographics such as values and interests so that your influencer campaigns align with your campaign targets.