It’s time once again for another installment of ‘Your Feedback Mattrs’. This is where we go over recent changes and keep you informed of what’s in the development queue. We rely heavily on your feedback to prioritize what is important. We all love hearing how you’re using or would like to use Mattr so please, please, please keep the feedback coming.

Here are some of the recent changes to Mattr:

Persona ‘View More’ Page

All of the changes we’re covering today are from the ‘View More’ page of your personas. Discover the demographics, interests and personality traits of your social media followers that you can apply to creative planning and production.


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Natural Language Persona Description

When you click to view more about one of your personas you’ll see a natural language breakdown in the top left of the screen.  You can click to Learn More About Personality Segments to know what content and stories you should develop to increase engagement.

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Just below the description you’ll be able to quickly see the breakdown of any personality or demographics that aren’t filters for your persona. All of this helps you discover more about your audience and what resonates with them.


You’ll also notice a natural language filter on the Interests section.  You can now select the category of interests, All, Brand, Media, Music, Public Figure, Sport, or TV/Movie that are popular or unique.  You can use this to find surprising influencers you should be targeting, determining which publications to pitch or use for media placement, or even for influencers that would make effective partners.  Want to see more interests?  Just click on the + to expand the total number of interests that are shown.

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Favorite Tags

Find out the hashtags that are important to your personas.  Gain additional insight into what topics are engaging your target audience.  Just like the Interests, you can see more tags by clicking on the + in the top right.

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Most Shared Media

Use the ‘Most Shared Media’ section to see which media outlets or social media channels are shared most by your engaged followers.  You don’t need to go very far down the list to find interesting media that can help you determine media/content placement and potential pitching targets to reach the greatest number of people.
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Expanded Help

We’ve added help to appear when you’re creating your Historical Snapshot, Active or Future Campaigns, and Personas.  You can also view help for any screen by clicking the ? in the top right.

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Here’s what we’re working on:

We’ve heard from several of you that you’d like to know who engaged with your campaign but don’t follow your brand.  So, we’re adding the ability to see who follows you and who does not into personas.  We’re also working on adding information about your personas to the initial Brand Campaign screen.  What else would you like to add to the list?

I want to know what you think

Each week I look at the feedback we receive to prioritize where we should be making adjustments. Is there functionality you wish existed? Can we make changes to a process to make the experience better for you? Is there something that you don’t use or maybe don’t understand? Your feedback gives us answers to questions like these and helps us drive what additions or modifications we make each week. You are important to us. We listen to you, the Mattr user community, before making any changes.

Is there something you’d like us to be working on for you? Email me,, I would love to hear from you.