Whether you’re attending a conference in person or following along digitally at home, it can be difficult to keep tabs on what’s happening. There’s so much going on that it can be overwhelming to keep up with all of it.

Social media, especially Twitter, has made it a bit easier. A Twitter stream can now keep you in the loop and bring you information from real attendees, there’s no longer a reliance on only journalists.

Still, even that can sometimes be daunting. So many conference attendees tweet their every move with the #conferencehashtag that Twitter can become diluted. How do you know who’s relevant? Or credible? Or even simply interesting?

If you’ve seen our posts over the past couple weeks, you know that we’ve been working to solve this problem for South by Southwest Interactive, and we have to say, it’s been a really fun project.

We analyzed tons of marketing influencers and finally have our list. The people below are the influential SxSW attendees that we will be following throughout the show. Keep in mind, we don’t define influence as those people with the most followers. That’s part of it, but we go deeper than that, looking for the real people who are truly influential, not simply celebrities with large followings. We chose these people based on their industry expertise and knowledge (in marketing, advertising, PR and social media), quality of content (tweets, blogs, books, etc.) and social following and interaction.

So without further ado, here’s our list of who we’ll be following during SxSWi. Feel free to use our list and join us in following these influencers. We’re looking forward to great thoughts, comments and observations.

Mattr's list of SxSW marketing influencers_1

Mattr's list of SxSW marketing influencers_2

Follow these folks on Twitter at these links:  Meg Bear, Oracle – Bianca Buckridee, Sprinklr – Melissa Carrier, Swarovski – Jules Che, Lotus Leaf Communications & FASHIONOTES – Frank Danna, Softway Solutions – Roger Dooley, Dooley Direct, LLC – Angel Gonzalez, Ideagoras – Tammy Gordon, AARP – Maddie Grant, Culture That Works – Sairah Hearn, LuluLemon Athletica – Martin Jones, Cox Communications – Wayne Kurtzman, Pitney Bowes – Kat Mandelstein, PwC Digital – Nathalie Nahai, The Web Psychologist, Ltd. – Jamie Notter, Culture That Works – Katie Perry, Crowdtap – Patrick Pho, Volkswagon of America – Ef Rodriquez, HTC – David Sanchez, APCO Worldwide – Geri Stengel, Ventureneer – Jonathan Waddingham, JustGiving – Brian Wallace, NowSourcing, Inc.